Journalism first (Round 3)

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Germany
Project type: prototype

Summary

An innovative B2B platform enabling publishers to offer ad space independently from ad agencies and the editorial influence of companies placing adverts, to access a broader range of customers, to reduce the costs of ad space sales, and to boost their journalistic development. 

The solution

Our platform will enable publishers to become independent from advertising agencies when it comes to the acquisition of advertisement for their paper or digital magazines and newspapers. Today, most publishers have an agency under contract which acquires companies that would like to place advertisements in their publications. The cost of hiring agencies is very high, publishers have little influence on the efficiency of the agency, and due to exclusive contracts have little freedom in acquiring customers using other means. The platform will be an auction-based marketplace where various publishers can offer ad space in their magazines.