Companion App

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Switzerland
Project type: large

Summary

NZZ are working on an algorithm that can be used to contextualize and personalize their news delivery. Their project is called a companion app: it accompanies you throughout your day so you’ll get a different newscast when you’re commuting in the morning than when you’re sitting at home on your sofa in the evening. The combination of their editorial depth with the algorithm they’re building means they will be able to deliver their readers a stream of personalised (and yet surprising) content based on location, interest and situation.

The solution

NZZ Companion App is an engaging and entertaining ‘digital companion’ with the aim to empower the consumer; providing them with personalized news and services based on usage situation, location, and interest.