YouTube Player for Publishers

Summary

The YouTube Player for Publishers is a video solution developed in partnership with a group of media organisation who are members of the Digital News Initiative (DNI).

Today, through a unique partnership between YouTube and a number of leading European news publishers, we’re launching a new video solution specifically tailored to the needs of the news industry. Our goal is to reduce complexity and increase reach and revenue potential, so newsrooms can focus on what matters most: creating stories that educate and excite, engage and inspire.

We owe great thanks to the members of the Digital News Initiative who have helped to craft and customise the YouTube Player for Publishers mode; their feedback, questioning, and testing have helped us to build a great solution. We are delighted with the early feedback from the publishers across Europe who are already testing the solution, and we’re working on plans to open access to the tool more broadly to additional European news publishers.’

“Providing a truly satisfactory video experience on the internet has always been a challenge, and it's getting increasingly complex with new use cases,” says German Frassa, Digital Product Director at Unidad Editorial. Unidad Editorial is the publisher of Spanish newspapers El Mundo, Marca, and Expansión, and is increasingly focusing on video and emerging formats. Creating engaging content is a main concern of news publishers around the world, but in an increasingly complex marketplace, advertising, security, cross-device compatibility, and content protection can put creativity on the backburner.

In addition to Unidad Editorial and Prisa from Spain, the wave of pilot partners currently testing the Player include France24 (France), The Guardian (United Kingdom), ze.tt (Germany), Dagbladet (Norway), and Oe24 (Austria).

“We’re very excited to partner with the brand that is synonymous with digital video worldwide,” says Frassa. “We are making sure that along with our content, we will be delivering the best experience to all our users, as well.”

YouTube powers video hosting, streaming, rights management (including the use of Content ID), user analytics, and monetization options for publishers. YouTube is freeing up precious newsroom assets to focus on content creation, news dissemination and the critical storytelling that we’ve come to expect from the free press. Here’s how it works:

Inspired by conversations with newsrooms across Europe, we developed the YouTube Player for Publishers mode, a new solution to provide a video hosting, streaming and ads management platform for publishers – powered by YouTube.

Providing a truly satisfactory video experience on the internet has always been a challenge, and it's getting increasingly complex with new use cases

German Frassa
Digital Product Director at Unidad Editorial

Better connecting audiences with news videos: the YouTube Player for Publishers mode is available across thousands of devices globally, optimised for the best possible user experience.

Increasing control and maximising revenue: the YouTube Player for Publishers mode gives publishers the option to control ad formats and ad load on their videos, and also enables priority sales rights across videos embedded in their personal sites and applications.

Reducing complexity, enhancing control: the YouTube Player for Publishers mode helps publishers simplify video infrastructure and reduce cost. Over time, we’ll work to help publishers respond in an evolving landscape of user-generated content for news as well.

“The player from YouTube provides us the best of many things: a terrific product for providing video to our audience, lower operating costs, access to continuous technical innovation, ease of distribution on both our own domains and YouTube's network, and flexible monetisation models,” says Stephan Granhaug, Executive Vice President Digital in Aller Media Norway, the owner of Dagbladet.

We’re thrilled that our partners across Europe are finding early success with the YouTube Player for Publishers mode, and we are eager to extend the invitation for additional European publishers to become involved as we’re just getting started. For more information on progress from the Digital News Initiative, please visit https://www.digitalnewsinitiative.com. European publishers can express their interest via this form.

The player from YouTube provides us the best of many things

Stephan Granhaug
Executive Vice President Digital at Aller Media Norway